See what makes Starlight different
At Starlight Digital, you don’t just get an agency, you get a team! More so, you get an extension of your own team.
Our specialists live and breathe digital marketing, from PPC to Social Media Ads and SEO. Improving performance and exceeding expecations is what we do. We're here to work by your side and with your teams to help your business grow.
Meet some of the team below:
Steven Mikellides
Founder & MD
Steve launched his paid media career back in 2011, when PPC looked very different to the fast-paced landscape it is today. Over the years, he’s adapted and evolved with the industry… combining deep technical knowledge with strategic insight to help clients achieve results that truly stand the test of time.
Darren Steward
Head of PPC Ops
Originally from Cape Town, Darren brings over 14 years of digital marketing experience to the team, specialising in Search Ads and team leadership. Having worked across countless industries and time zones, he’s seen it all! He brings calm expertise, precision, and a problem-solving mindset to every campaign.
Charlie Farr
Client Services Director
With over 15 years of experience in customer success and client services, the last four and a half focused on paid media. Charlie brings a solution-driven approach to every campaign. Known for his sharp eye for detail and love of data, his catchphrase says it all: “data doesn’t lie.” He’s all about turning insight into action and helping clients get the most from every click.
Sophie Nicholls
Senior Paid Media Manager
Sophie has over 7 years of experience in digital marketing, managing campaign performance for major advertisers across diverse industries and global markets. She’s passionate about helping brands shine brighter through innovative, results-driven paid social strategies that deliver measurable growth.
Sherri-Lynn De Beer
Paid Media Manager
Also originally from Cape Town, Sherri brings a wealth of global digital marketing experience to the team. Since starting her career in 2014, she’s worked across Google Search, Facebook, and LinkedIn Ads for industries ranging from finance and retail to real estate and education. With experience spanning the UK, Europe, South Africa, and the US, Sherri combines strategic know-how with a passion for continuous learning and growth.
Lucy Appleyard
Growth Marketing Manager
Lucy brings a combination of strategic thinking, creativity and commercial focus to the team. With experience across digital marketing, partnerships, SEO, content and lead generation, she is passionate about finding new growth opportunities and understanding how audience behaviours evolve over time.
Matt Trudel
UX & Design Lead
Matt is an award-winning designer with 17 years of experience and a track record of driving traffic conversion for brands like Aston Martin, Nintendo, and Uber. By blending strategic UX with design psychology, he creates high-performing ad designs and landing pages that turn browsers into customers.
Felicity Mikellides
SEO & Content Specialist
Felicity (Flic) is our resident SEO & Content Specialist. Flic has 15 years experience working with copy, from creative to technical SEO, to ads and scripts and everything in between. Away from work, Flic loves to read and regularly completes a book per week. It helps her keep those creatives juices flowing!
What we do
Pay Per Click (PPC)
Maximise the impact of your Google Ads and Bing Ads campaigns. PPC is proven to drive sales, leads and revenue, and we’re a Google Premier Partner, ranking us in the top 3% of all agencies.
Social Media Ads
Target the right audience, at the right time, on the right platform across the likes of Facebook, Instagram, Linkedin, X, Snapchat, TikTok and Pinterest. Grow your brand and build an audience.
Amazon Ads
Drive increased sales and revenue across Amazon via bespoke sponsored ad campaigns. Amazon is a gem for ecommerce brands, proven to generate profitable growth.
SEO
Here at Starlight Digital, we specialise in helping businesses conquer search engine rankings and dominate the digital landscape with our bespoke SEO services.
Who we work with
Frequently asked questions
Do I need a PPC agency near me, or can you work remotely?
We work with clients across the UK, US, Europe and beyond. With clear reporting, regular updates, and weekly calls, you’ll always feel supported… No matter where you’re based!
How much does it cost to advertise on Google?
Costs vary by industry and competition, but Google PPC ads usually range from around £0.01 – £3 per click. We’ll help you set realistic budgets and ensure every pound is working hard.
What is PPC Management?
PPC management is the process of planning, running, and optimising your ad campaigns on platforms like Google Ads and Microsoft Bing Ads. It ensures your budget is spent efficiently to drive measurable results.
Are PPC services packages worth it?
Yes! With the right strategy, pay per click advertising agency support helps cut wasted spend, improve targeting, and scale campaigns profitably. Our PPC services packages include everything from keyword research and bid management to ongoing PPC optimisation and clear reporting.
What’s the difference between PPC and paid social ads?
PPC advertising (such as Google PPC management services) captures people actively searching for your product. Paid social ads on platforms like Facebook, Instagram, and TikTok create awareness and demand by putting your brand in front of new audiences. The best results come when you use both together.
Still got more questions? Get in touch, we’ll be happy to answer them for you.