by Mery Hayles | Apr 6, 2022 | Blog
Portfolio bidding is a feature available on both Google & Microsoft Ads. Portfolio bid strategies are very similar to traditional bid strategies, but they allow you to combine data from multiple different campaigns. The options for portfolio bidding on...
by Mery Hayles | Apr 6, 2022 | Blog
It’s been a busy start to 2022 with both Google & Microsoft Ads rolling out new features and updates. This includes some exciting announcements on both platforms that are definitely worth testing and keeping an eye out on. Google Ads It has recently...