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Mastering Offline Conversions in Google Ads

Mastering Offline Conversions in Google Ads

In the realm of digital advertising, tracking online conversions has become second nature. However, the landscape evolves, and now, with offline conversions gaining momentum, it's imperative for paid media professionals to master this facet of tracking to truly...

Google Ads Experiments & A/B Testing

Google Ads Experiments & A/B Testing

In the dynamic world of digital marketing, making data-driven decisions is essential to maximise performance. Among the extensive tools available to marketers, Google Ads Experiments is a powerful instrument for refining strategies as well as maximising ROI (Return On...

We’re proud to announce we’re a Google Premier Partner

We’re proud to announce we’re a Google Premier Partner

Starlight-Digital becomes a Google Premier Partner We're proud to announce Starlight-Digital is now officially one of Google's Premier Partners. Google has independently recognised us as one of the best Google Ads agencies in the UK as we are now listed amongst the...

Search Ads Surface on TikTok

Search Ads Surface on TikTok

TikTok Search Has Landed This week we had huge news that the new Google & Microsoft rival is on the horizon. On Tuesday 22nd August, TikTok announced the arrival of “Search Ads Toggle” which allows brands to serve ads on the search results page leveraging existing...

The Evolution of Google Analytics

The Evolution of Google Analytics

The Evolution of Web Analytics: Unleashing the Power of Google Analytics 4. In the dynamic realm of web analytics, Google Analytics 4 (GA4) has emerged as a game-changer, offering marketers and businesses unprecedented insights into their digital presence

What’s New In PPC – 2022 Q1 Updates

What’s New In PPC – 2022 Q1 Updates

It’s been a busy start to 2022 with both Google & Microsoft Ads rolling out new features and updates. This includes some exciting announcements on both platforms that are definitely worth testing and keeping an eye out on.

Work with a Google Premier Partner.

Looking for the right digital marketing agency can be a pretty daunting process, but we’re here to make it simple. Whatever your objectives, whether it's more leads, more sales, increased revenue and/or higher profits, we're here to help exceed your targets. Just fill in your details and we’ll get back to you within 24 hours.