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Ad Assets: What Are They and Why Are They Crucial for PPC?

Ad Assets: What Are They and Why Are They Crucial for PPC?

Understanding ad assets is essential for achieving success in your PPC campaign. By capturing the attention of your target audience and driving engagement, they can play a key role in converting leads into customers. Read on to find out more about ad assets and why...

How to Leverage the Power of Scripts in PPC Campaigns

How to Leverage the Power of Scripts in PPC Campaigns

More and more companies are recognising the role scripts can play in PPC advertising, from automating repetitive tasks to providing deeper insights into campaign performance. As a leading PPC agency, we have seen firsthand how scripts can revolutionise campaign...

Google Updates – June 2024

Google Updates – June 2024

Google loves to keep us on our toes… here’s a quick overview of some interesting updates: Performance Max Updates Generative AI has arrived within Google Ads, helping to enhance and improve Performance Max campaigns. Not only is it possible to generate headlines and...

Mastering Offline Conversions in Google Ads

Mastering Offline Conversions in Google Ads

In the realm of digital advertising, tracking online conversions has become second nature. However, the landscape evolves, and now, with offline conversions gaining momentum, it's imperative for paid media professionals to master this facet of tracking to truly...

Google Ads Experiments & A/B Testing

Google Ads Experiments & A/B Testing

In the dynamic world of digital marketing, making data-driven decisions is essential to maximise performance. Among the extensive tools available to marketers, Google Ads Experiments is a powerful instrument for refining strategies as well as maximising ROI (Return On...

We’re proud to announce we’re a Google Premier Partner

We’re proud to announce we’re a Google Premier Partner

Starlight-Digital becomes a Google Premier Partner We're proud to announce Starlight-Digital is now officially one of Google's Premier Partners. Google has independently recognised us as one of the best Google Ads agencies in the UK as we are now listed amongst the...

Search Ads Surface on TikTok

Search Ads Surface on TikTok

TikTok Search Has Landed This week we had huge news that the new Google & Microsoft rival is on the horizon. On Tuesday 22nd August, TikTok announced the arrival of “Search Ads Toggle” which allows brands to serve ads on the search results page leveraging existing...

Work with a Google Premier Partner.

Looking for the right digital marketing agency can be a pretty daunting process, but we’re here to make it simple. Whatever your objectives, whether it's more leads, more sales, increased revenue and/or higher profits, we're here to help exceed your targets. Just fill in your details and we’ll get back to you within 24 hours.