Blog
Welcome to the Starlight-Digital paid media blog, delivering insights, note-worthy results and thought-provoking articles.
Search Ads Surface on TikTok
We are thrilled to announce Starlight-Digital has been honoured with the prestigious Best New Business award at this year’s SME Northamptonshire Business Awards. This remarkable achievement is a testament to our hard work, dedication, and innovative approach. In this blog post, we want to take a moment to reflect on our journey and express our gratitude to everyone who has contributed to this remarkable milestone.
We’re officially Northants’ ‘Best New Business’
We are thrilled to announce Starlight-Digital has been honoured with the prestigious Best New Business award at this year’s SME Northamptonshire Business Awards. This remarkable achievement is a testament to our hard work, dedication, and innovative approach. In this blog post, we want to take a moment to reflect on our journey and express our gratitude to everyone who has contributed to this remarkable milestone.
The Evolution of Google Analytics
The Evolution of Web Analytics: Unleashing the Power of Google Analytics 4. In the dynamic realm of web analytics, Google Analytics 4 (GA4) has emerged as a game-changer, offering marketers and businesses unprecedented insights into their digital presence
Triple digit growth for a leading UK publication, not once but twice
UK Publication Case Study – Starlight-Digital. A case study showing the impact of PPC and Social Media Ads Management on our client
The Latest Meta Updates You Cannot Afford to Miss
In an ever-evolving digital world, new changes are coming to Meta and Instagram. April was a slow month for Meta innovations, but we’ve got some new and exciting updates for Instagram.
Portfolio Bidding In PPC – Should You Be Using It?
Portfolio bidding is a feature available on both Google & Microsoft Ads. Portfolio bid strategies are very similar to traditional bid strategies, but they allow you to combine data from multiple different campaigns.
What’s New In PPC – 2022 Q1 Updates
It’s been a busy start to 2022 with both Google & Microsoft Ads rolling out new features and updates. This includes some exciting announcements on both platforms that are definitely worth testing and keeping an eye out on.
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