Maximising Growth for a Global Brand
Evolution Power Tools (EPT), a global power-tools retailer, wanted to grow revenue while maintaining a strict ROAS in a highly competitive market, targeting both new and competitor customers. Internal competition with stockists like B&Q and Screwfix, limited product availability, and multiple tracking changes created additional challenges that impacted campaign performance.
Our Approach to PPC for EPT
We optimised the account end-to-end, from top-level settings to individual ad copy. Using our best-practice approach to PPC, we implemented our robust and sophisticated campaign structuring covering a multitude of campaign types, including keyword campaigns, Dynamic Search Ads (DSA) campaigns and Performance Max. Additionally, in line with recent Google updates, we ensured all Performance Max campaigns were restructured to maximise sales across key product categories, previously limited by impression share.
We also safeguarded the campaigns by making sure all Performance Max asset slots were utilised and compliant with policy changes. Furthermore, campaigns were grouped into Cordless and Corded Power Tools, enabling tailored bid strategies and budgets for each category, improving efficiency and scaling product exposure.
“We have seen exponential growth from Google Ads over the last 12 months. Pushing key activity through Starlight definitely improved success and was a simple decision to make”
Results have never been stronger
Following our updates across the account, sales grew by 32% whilst revenue increased by 42%. Growth was evident across “off-season” months, with Q4 revenue up 27% year-on-year, demonstrating consistent, scalable performance improvements even in a competitive environment.
Fuelling further growth in 2026
Google Ads continues to show growth for EPT
Despite the rise of AI and AI search, Google Ads remains a growth channel for Evolution Power Tools, and as an agency we’re working each and every day to continue maximising the opportunities ahead of us. By continually evolving and being aware of every development across the PPC landscape, we’re well placed to keep impacting growth. If you’d like to learn more about how we can help your business or brand grow, please don’t hesitate to contact us today. We’d love to be put to the test.