The Latest Meta Updates You Cannot Afford to Miss

The Latest Meta Updates You Cannot Afford to Miss

In an ever-evolving digital world, new changes are coming to Meta and Instagram. April was a slow month for Meta innovations, but we’ve got some new and exciting updates for Instagram. A new creator fund, expanded targeting capabilities, and an in-testing feature to...
Portfolio Bidding In PPC – Should You Be Using It?

Portfolio Bidding In PPC – Should You Be Using It?

Portfolio bidding is a feature available on both Google & Microsoft Ads. Portfolio bid strategies are very similar to traditional bid strategies, but they allow you to combine data from multiple different campaigns.   The options for portfolio bidding on...
What’s New In PPC – 2022 Q1 Updates

What’s New In PPC – 2022 Q1 Updates

It’s been a busy start to 2022 with both Google & Microsoft Ads rolling out new features and updates. This includes some exciting announcements on both platforms that are definitely worth testing and keeping an eye out on.     Google Ads It has recently...