Mastering Offline Conversions in Google Ads

Mastering Offline Conversions in Google Ads

In the realm of digital advertising, tracking online conversions has become second nature. However, the landscape evolves, and now, with offline conversions gaining momentum, it’s imperative for paid media professionals to master this facet of tracking to truly...
Google Ads Experiments & A/B Testing

Google Ads Experiments & A/B Testing

In the dynamic world of digital marketing, making data-driven decisions is essential to maximise performance. Among the extensive tools available to marketers, Google Ads Experiments is a powerful instrument for refining strategies as well as maximising ROI (Return On...
We’re proud to announce we’re a Google Premier Partner

We’re proud to announce we’re a Google Premier Partner

Starlight-Digital becomes a Google Premier Partner We’re proud to announce Starlight-Digital is now officially one of Google’s Premier Partners. Google has independently recognised us as one of the best Google Ads agencies in the UK as we are now listed...
Search Ads Surface on TikTok

Search Ads Surface on TikTok

TikTok Search Has Landed This week we had huge news that the new Google & Microsoft rival is on the horizon. On Tuesday 22nd August, TikTok announced the arrival of “Search Ads Toggle” which allows brands to serve ads on the search results page leveraging existing...
We’re officially Northants’ ‘Best New Business’

We’re officially Northants’ ‘Best New Business’

Starlight-Digital takes home the Best New Business award We are thrilled to announce Starlight-Digital has been honoured with the prestigious Best New Business award at this year’s SME Northamptonshire Business Awards. This remarkable achievement is a testament...
The Evolution of Google Analytics

The Evolution of Google Analytics

The Next Chapter in Web Analytics Google Analytics 4 (GA4) has emerged as a game-changer, offering marketers and businesses unprecedented insights into their digital presence. As the latest iteration of Google’s analytics platform, GA4 offers enhanced features,...