by Reiss | Aug 24, 2023 | Blog
TikTok Search Has Landed This week we had huge news that the new Google & Microsoft rival is on the horizon. On Tuesday 22nd August, TikTok announced the arrival of “Search Ads Toggle” which allows brands to serve ads on the search results page leveraging existing... 
by Steve | Jul 24, 2023 | Blog
Starlight-Digital takes home the Best New Business award We are thrilled to announce Starlight-Digital has been honoured with the prestigious Best New Business award at this year’s SME Northamptonshire Business Awards. This remarkable achievement is a testament... 
by Steve | May 15, 2023 | Blog
The Next Chapter in Web Analytics Google Analytics 4 (GA4) has emerged as a game-changer, offering marketers and businesses unprecedented insights into their digital presence. As the latest iteration of Google’s analytics platform, GA4 offers enhanced features,... 
by Steve | Feb 27, 2023 | Blog
Driving sales growth and efficiencies via PPC and Social Media Ads For one of the UKs leading publications, we took on the PPC and Social Media Ads back in January 2022. The goal was to deliver the most subscriptions we could within set targets. We started our work by... 
by Bianka | Jun 6, 2022 | Blog
In an ever-evolving digital world, new changes are coming to Meta and Instagram. April was a slow month for Meta innovations, but we’ve got some new and exciting updates for Instagram. A new creator fund, expanded targeting capabilities, and an in-testing feature to... 
by Mery Hayles | Apr 6, 2022 | Blog
Portfolio bidding is a feature available on both Google & Microsoft Ads. Portfolio bid strategies are very similar to traditional bid strategies, but they allow you to combine data from multiple different campaigns. The options for portfolio bidding on...
