Search Ads Surface on TikTok

Search Ads Surface on TikTok

TikTok Search Has Landed This week we had huge news that the new Google & Microsoft rival is on the horizon. On Tuesday 22nd August, TikTok announced the arrival of “Search Ads Toggle” which allows brands to serve ads on the search results page leveraging existing...
We’re officially Northants’ ‘Best New Business’

We’re officially Northants’ ‘Best New Business’

Starlight-Digital takes home the Best New Business award We are thrilled to announce Starlight-Digital has been honoured with the prestigious Best New Business award at this year’s SME Northamptonshire Business Awards. This remarkable achievement is a testament...
The Evolution of Google Analytics

The Evolution of Google Analytics

The Next Chapter in Web Analytics Google Analytics 4 (GA4) has emerged as a game-changer, offering marketers and businesses unprecedented insights into their digital presence. As the latest iteration of Google’s analytics platform, GA4 offers enhanced features,...
The Latest Meta Updates You Cannot Afford to Miss

The Latest Meta Updates You Cannot Afford to Miss

In an ever-evolving digital world, new changes are coming to Meta and Instagram. April was a slow month for Meta innovations, but we’ve got some new and exciting updates for Instagram. A new creator fund, expanded targeting capabilities, and an in-testing feature to...
Portfolio Bidding In PPC – Should You Be Using It?

Portfolio Bidding In PPC – Should You Be Using It?

Portfolio bidding is a feature available on both Google & Microsoft Ads. Portfolio bid strategies are very similar to traditional bid strategies, but they allow you to combine data from multiple different campaigns.   The options for portfolio bidding on...