Content Marketing

Build your brand, boost share of voice and make your content work harder for you.

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What is Content Marketing?

Content Marketing is the creation and promotion of content that is relevant to your brand and valuable to your customer – building brand awareness and establishing authority. This ultimately drives profitable customer action.

How does Content Marketing work?

Content Marketing works by creating and distributing valuable, relevant, and consistent content to attract, engage, and retain a target audience.

Directly informing and impacting every level of the marketing funnel, effective Content Marketing focuses on understanding the needs and preferences of the target audience and tailoring content accordingly.

Encompassing a wide range of formats, Content Marketing includes blog posts, articles, videos, infographics, podcasts, and social media posts. By creating, publishing and promoting strategically according to a marketing calendar, content performance can also be a proactive marketing tool to enhance visibility via search engine optimisation (SEO).

Content Marketing begins with an in-depth understanding of your target audience, followed by ideation, creation and publication of content written accordingly. Distribution methods can vary depending on the content format and your business, but various channels remain key – such as your website, social media platforms, email newsletters, and other relevant online channels.

Content Marketing at Starlight-Digital

By informing, educating, inspiring or persuading, Content Marketing can nurture leads, improve search engine visibility, and foster trust and loyalty with customers. When utilised strategically, Content Marketing can unify and amplify every vertical within digital marketing – making your brand and its assets work harder for you.

If you want to make your existing content work harder for you and create targeted content that strategically positions your brand in front of the right audience at the right time, we’re here to help.

Enhancing brand visibility and awareness, we’ll work to improve your search engine rankings and attract a wider audience. By delivering valuable and informative content, we’ll work with you to position your business as an industry authority; building trust and credibility among customers and peers.

Whether you’re looking for help creating content, elevating your existing strategy or require a full audit and gap analysis, we’re on hand to take your content – and brand – to the next level.

Get in touch.

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