Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# Starlight Digital

## Sitemaps
[XML Sitemap](https://starlight-digital.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [What Companies Get Wrong About PPC: 5 Common Mistakes That Could Waste Your Ad Spend](https://starlight-digital.com/blog/ppc-mistakes/)
- [What Is AEO? A Beginner’s Guide to Answer Engine Optimisation](https://starlight-digital.com/blog/what-is-aeo/)
- [We’re Finalists at the UK Paid Media Awards](https://starlight-digital.com/blog/uk-paid-media-awards/)
- [We’re a Google Premier Partner](https://starlight-digital.com/blog/google-premier-partner/)
- [How We Built The Best Client Reporting](https://starlight-digital.com/blog/inside-starlight-digital-how-we-built-the-best-client-reporting/)
- [2025 Year-End Review](https://starlight-digital.com/blog/2025-year-end-review-what-this-year-taught-us-about-digital-ad-spend/)
- [How to Calculate your PPC Budget](https://starlight-digital.com/blog/how-to-calculate-your-ppc-budget/)
- [The Future of Marketing Has Landed](https://starlight-digital.com/blog/the-future-of-marketing-has-landed/)
- [Is PPC Worth it for Small Businesses?](https://starlight-digital.com/blog/is-ppc-worth-it-for-small-businesses/)
- [The History of Google Ads](https://starlight-digital.com/blog/the-history-of-google-ads/)
- [What You Need to Know Now](https://starlight-digital.com/blog/what-you-need-to-know-now/)
- [Ad Assets – PPC vs Paid Social](https://starlight-digital.com/blog/ad-assets-ppc-vs-paid-social/)
- [What is Pay Per Click? And How Does It work?](https://starlight-digital.com/blog/what-is-pay-per-click-and-how-does-it-work/)
- [Mastering Offline Conversions in Google Ads](https://starlight-digital.com/blog/mastering-offline-conversions-in-google-ads/)
- [PPC vs SEO: The Key Differences](https://starlight-digital.com/blog/ppc-vs-seo-the-key-differences/)
- [Google Ads Experiments & A/B Testing](https://starlight-digital.com/blog/google-ads-experiments-a-b-testing/)
- [Auto Ad Extensions: Should You Use Them?](https://starlight-digital.com/blog/auto-ad-extensions-should-you-use-them/)
- [How to Enhance Your PPC Strategy with Dynamic Search Ads (DSA)](https://starlight-digital.com/blog/how-to-enhance-your-ppc-strategy-with-dynamic-search-ads-dsa/)
- [Auto Recommendations: When to Use and When to Avoid in PPC Advertising](https://starlight-digital.com/blog/auto-recommendations-when-to-use-and-when-to-avoid-in-ppc-advertising/)
- [How to Leverage the Power of Scripts in PPC Campaigns](https://starlight-digital.com/blog/how-to-leverage-the-power-of-scripts-in-ppc-campaigns/)
- [Ad Assets: What Are They and Why Are They Crucial for PPC?](https://starlight-digital.com/blog/ad-assets-what-are-they-and-why-are-they-crucial-for-ppc/)
- [We’re officially Northants’ “Best New Business”](https://starlight-digital.com/blog/were-officially-northants-best-new-business/)
- [The Evolution of Google Analytics](https://starlight-digital.com/blog/the-evolution-of-google-analytics/)
- [Search Ads Surface on TikTok](https://starlight-digital.com/blog/search-ads-surface-on-tiktok/)
- [Worried your agency is just using AI?](https://starlight-digital.com/blog/worried-your-agency-is-just-using-ai/)

## Pages
- [Locations](https://starlight-digital.com/locations/)
- [Thank You](https://starlight-digital.com/thank-you/)
- [Data Protection Policy](https://starlight-digital.com/data-protection-policy/)
- [Terms & Conditions](https://starlight-digital.com/terms-conditions/)
- [Careers at Starlight Digital](https://starlight-digital.com/careers-at-starlight-digital/)
- [Services](https://starlight-digital.com/services/)
- [Case studies](https://starlight-digital.com/case-studies/)
- [Blog](https://starlight-digital.com/blog/)
- [About us](https://starlight-digital.com/about-us/)
- [Style guide](https://starlight-digital.com/style-guide/)
- [Contact us](https://starlight-digital.com/contact-us/)
- [Home](https://starlight-digital.com/)

## Team members
- [Steven Mikellides](https://starlight-digital.com/team-member/steven-mikellides/)
- [Darren Steward](https://starlight-digital.com/team-member/darren-steward/)
- [Charlie Farr](https://starlight-digital.com/team-member/lilly-butcher/)
- [Sophie Nicholls](https://starlight-digital.com/team-member/sophie-nicholls/)
- [Sherri-Lynn De Beer](https://starlight-digital.com/team-member/sherri-lynn-de-beer/)
- [Lucy Appleyard](https://starlight-digital.com/team-member/lucy-appleyard/)
- [Matt Trudel](https://starlight-digital.com/team-member/matt-trudel/)
- [Felicity Mikellides](https://starlight-digital.com/team-member/felicity-mikellides/)

## My Templates
- [Seo landing page template](https://starlight-digital.com/blog/template/seo-landing-page-template/)
- [Header (Mega menu)](https://starlight-digital.com/blog/template/header-mega-menu/)
- [Sales landing page](https://starlight-digital.com/blog/template/sales-landing-page/)
- [Blog template](https://starlight-digital.com/blog/template/blog-template/)
- [Footer](https://starlight-digital.com/blog/template/footer/)
- [Service page template](https://starlight-digital.com/blog/template/service-page-template/)
- [Case study template](https://starlight-digital.com/blog/template/case-study-template/)
- [Header](https://starlight-digital.com/blog/template/header/)