Build trusted connections, brand authenticity and genuine community with your target audience.
What is Organic Social marketing?
Organic Social refers to the practice of sharing content on social media platforms without the use of paid advertising. It involves creating and posting content such as text, images, videos, and links to engage with a brand’s audience and build a genuine online community.
How does Organic Social marketing work?
Organic Social works by harnessing the power of free, non-paid interactions on social media platforms to foster genuine engagement and build a brand’s online presence.
Organic Social strategies focus on creating valuable and authentic interactions, including responding to comments, fostering discussion and building relationships with followers.
The main objective is to increase brand awareness, drive traffic to a website, and cultivate a loyal following. While it may take time and consistent effort, Organic Social can be a cost-effective way to reach and connect with your target audience across a variety of social media platforms.
Brands create compelling and relevant content, including posts, images, videos, and stories tailored to their target audience’s interests and needs. They then work to grow their follower base organically by promoting their social media profiles, cross-promoting content, and encouraging word-of-mouth sharing.
Active engagement with their audience (i.e. responding to comments, messages, and fostering conversations) helps humanises a brand and builds trust.Regular and consistent posting keeps the audience engaged and ensures a continuous brand presence in the feeds of followers.
Key performance metrics, such as likes, shares, comments, and follower growth, are tracked to assess the effectiveness of Organic Social strategies. Based on performance data, strategies can then be adjusted, and content is refined to better resonate with the target audience.
Organic Social marketing at Starlight-Digital
Here at Starlight-Digital, we believe Organic Social is a key driver within your digital marketing arsenal.
Social Media marketing is ever changing, as are the platforms and audiences you’re working with. We’re on hand to help you navigate the algorithms, analytics and insights required to create a strategic social media marketing strategy that works.
Leveraging social networking platforms to promote your products, services, or brand encompasses various techniques, including content creation, community management, customer relationships and data analysis takes time. We’re here to help you analyse and refine your strategy for Organic Social performance that hits – and surpasses – your KPIs.