Social Media Advertising

Target the right audience at the right time and with the right message.

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What is Social Media Advertising?

Social Media Advertising is simply the medium of advertising across social media platforms (Facebook, Instagram, X, TikTok, Snapchat, LinkedIn, Pinterest, etc).

How does Social Media Advertising work?

Social Media Advertising works by choosing a particular platform, or a few different platforms, and allocating a budget. Then you need to ensure your ad format and creative is tailored to each platform.

There are many options available, from product carousels and reels to images, lead forms, interactive ads and videos. Each platform has extensive options when it comes to targeting, as well as different ways to set or boost your budget.

In the last decade, social media has become an essential component of any digital marketing strategy. More than two billion people use social media every day, spending an average of 135 minutes scrolling, creating and consuming social content.

All ads have pros and cons, and a successful Social Media strategy will optimise ad campaigns and formats according to your brand, product/service and target audience.

Over time, the analytics of each paid ad will allow you to optimise and define your Paid Social strategy according to your campaign, product, service or target.

How to get started with Social Media Ads

We believe social media platforms are powerful performance marketing vehicles if used in the right way. These audience-centric platforms identify and tailor advertising messages to consumers based on their location, interests and demographic (to name but a few).

We lead with an audience first approach to social media advertising. Using a sophisticated combination of 1st and 3rd party data, we create audiences that are truly bespoke to your brand in order to deliver the best results. We can then target those audiences with the right creative assets across multiple platforms to nurture them through to conversion.

Social media can act as an introduction to your brand, leading to an increase in Organic and Paid Search. When all channels work together, the results can be remarkable.

Understanding of how each channel interacts with one another using detailed and sophisticated attribution modelling takes time and expertise. Here at Starlight-Digital, we’re on hand to optimise your campaigns for success, with a reputation for delivering exceptional results.

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