In the last decade, Social Media has shot to prevalence and is an important component of many a digital marketing strategy. More than two billion people use social media every day and on average, spend 135 minutes per day on social networks.

Whether it’s Facebook, Snapchat, Pinterest, TikTok, Twitter, Instagram or LinkedIn Ads, the team at Starlight-Digital are here to help boost your social media performance!

What Is Social Media Advertising?

Social Media platforms are powerful performance marketing vehicles if used in the right way. They possess unrivalled targeting options. You can use them to identify and tailor advertising messages to consumers based on their location, interests and demographic, to name but a few.

92% of small businesses are set to increase their investment in social media this year. If you are one of those businesses, we can help you manage your budget and all the components needed to make a success of your Social Media Ads performance.

An Audience First Approach

We use a sophisticated combination of 1st and 3rd party data to create audiences that are truly bespoke to your brand in order to deliver the best results. We can then target those audiences with the right creative assets across multiple platforms to nurture them through to conversion.

Our team also appreciate that social media can act as an introduction to your brand. This can lead to an increase in Organic and Paid Search. We will provide you with an understanding of how each channel interacts with one another using detailed and sophisticated attribution modelling.