Pay Per Click (PPC)
Maximise your paid media impact, proven to drive sales, leads and revenue.
What is PPC?
PPC, or Pay Per Click, is a form of paid advertising which appears on search engines when a user searches for your target keyword and/or brand.
How does PPC work?
A PPC strategy defines your campaigns according to best practice and based on your budget, audience and competitors.
Paid adverts are placed higher than organic (that is to say, free) results, and are charged according to click. Different ads have different formats (be that text, image, shopping, etc) and results are fast, making it a dynamic channel in which to advertise your business.
PPC is one half of SEM, or Search Engine Marketing, shared with SEO (search engine optimisation). When utilised correctly, SEM is the perfect marriage of paid and organic to achieve both short and long term results.
How to get started with PPC
A strong PPC presence is a must for digital success; with over two trillion searches made on Google every single day, plus a reported 71% of all online purchases starting on a search engine, Google PPC campaigns are critical to long-term digital marketing success.
PPC is our bread and butter; it’s where we started and remains our digital heartland. Each member of the team has several years’ experience within PPC and has delivered award-winning work across multi-million pound accounts, so we’re well placed to get you up and running. We’ll be on hand at every step to ensure each bespoke campaign is best-in-class and optimised to achieve great results.
Harnessing our expertise across multiple verticals, we’ll combat your challenges and create and nurture campaigns that convert. Drive revenue and maximise performance across leads and sales with strategies tailored to your targets.