Pay Per Click (PPC) Services in the UK

Maximise your paid media impact. PPC is proven to drive sales, leads and revenue. As of 2024, we’re a Google Premier Partner, this officially ranks us in the top 3% of all agencies. Speak to us today and begin working with one of the best.

Home » Pay Per Click (PPC)

At Starlight, we’re proud to be a leading PPC agency in the UK (officially recognised by Google themselves as a Google Premier Partner), serving businesses of all sizes across various industries. Our PPC services are tailored to meet your specific needs and goals, ensuring maximum return on investment (ROI) and optimal performance for your advertising campaigns. With our vast expertise in PPC, we strive to drive targeted traffic to your website and help you achieve your business objectives.

What is PPC and how does it work?

PPC, or Pay per Click, is a form of paid advertising which appears on search engines when a user searches for your target keyword and/or brand name.

A PPC strategy defines your campaigns according to best practice and based on your budget, audience, and competitors. Advertisers bid on keywords relevant to their business, and when a user searches for those keywords, the ads appear at the top or bottom of the search results page.

Paid adverts are placed higher than organic (that is to say, free) results, and are charged according to click. Different ads have different formats (be that text, image, shopping, etc) and results are fast, making it a dynamic channel in which to advertise your business.

PPC is one-half of SEM, or Search Engine Marketing, along with SEO (Search Engine Optimisation). When utilised correctly, SEM is the perfect marriage of paid and organic to achieve both short and long-term results. At Starlight, we can elevate your digital marketing strategy with our PPC services in the UK.

How to get started with PPC

When it comes to getting started with Pay per Click, it makes sense to enlist the services of an experienced PPC consultant in the UK. Our PPC consultants have the knowledge and expertise to guide you through the entire process, from keyword research to campaign setup and optimisation. We’ll work with you closely to understand your business goals and target audience, helping you create effective PPC strategies that deliver results.

Don’t underestimate the power of PPC advertising. PPC offers immediate visibility and results, making it a must for digital success. With over two trillion searches made on Google every single day, plus a reported 71% of all online purchases starting on a search engine, Google PPC campaigns are critical to long-term digital marketing success.

Work with a leading PPC company in the UK

At Starlight, PPC is our bread and butter; it’s where we started and remains our digital heartland. Each member of the team has several years of experience within PPC and has delivered award-winning work across multi-million-pound accounts, so we’re well-placed to get you up and running. We’ll be on hand at every step to ensure each bespoke campaign is best-in-class and optimised to achieve great results.

Partnering with an experienced PPC consultant in the UK can help you maximise your PPC advertising budget and optimise your campaigns for better results. Harnessing our expertise across multiple verticals, we’ll combat your challenges and create and nurture campaigns that convert. Drive revenue and maximise performance across leads and sales with strategies tailored to your targets.

Work with a Google Premier Partner.

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