E-commerce PPC & SEO Agency

E-commerce experts you can trust

At Starlight, we’re a leading e-commerce digital marketing agency specialising in all forms of Paid Media and SEO for e-commerce businesses. Whether you’re an established brand or a newcomer, we’ll create a unique and bespoke strategy catered to your business objectives and goals. So if you’re looking for an increase in sales or revenue, more brand awareness, more search visibility, more AI visibility, or just a higher return on your investment, we have the right blend of skills, knowledge and experience to deliver the perfect e-commerce strategy for you.

"We chose Starlight for their actionable insights and strong track record in our industry. They’ve taken the time to thoroughly understand our product range and bring exceptional expertise as a Google Premier Partner."

Lauren, Head of Digital, MeAmora

"They have been nothing short of exceptional…we use Starlight’s services for three of our brands, which have collectively generated over £30,000,000 in revenue."

Rhys, Managing Director, Star Name Registry

"We've worked with the team for many years. They continue to achieve an industry leading ROAS and they proactively suggest ways to improve our approach"

Jonny, Managing Director, William Wood Watches

Maximise your product exposure and increase your sales, revenue and profit with Starlight today

The e-commerce landscape is becoming increasingly competitive, but that doesn’t mean you can’t win. With the right strategy, the right tools, and the right team in your corner, it’s possible to drive significant sales volumes, high revenues and healthy profits via PPC, Social Media and SEO.

Latest work

+42%

Increase in revenue

Evolution Power Tools - brushless cutter

+47%

Increase in revenue

MeAmora mini lash kit

+1,000%

ROAS

William Wood Watches - customer

+85%

Increase in sales

Nursem products

+£30M

In revenue generated

Star Name Registry - gift box

+32%

Increase in first-purchases

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What we do

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Pay Per Click (PPC)

Maximise the impact of your Google Ads and Bing Ads campaigns. PPC is proven to drive sales, leads and revenue, and we’re a Google Premier Partner, ranking us in the top 3% of all agencies.

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Social Media Ads

Target the right audience, at the right time, on the right platform across the likes of Facebook, Instagram, Linkedin, X, Snapchat, TikTok and Pinterest. Grow your brand and build an audience.

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Amazon Ads

Drive increased sales and revenue across Amazon via bespoke sponsored ad campaigns. Amazon is a gem for ecommerce brands, proven to generate profitable growth.

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SEO

Here at Starlight Digital, we specialise in helping businesses conquer search engine rankings and dominate the digital landscape with our bespoke SEO services.

Frequently asked questions

Generally high-intent sales-focused channels are best. This includes Google Ads, Bing Ads and Amazon Ads. That being said, some of our strongest e-commerce performance is through Meta Ads so this must be considered as a viable e-commerce channel too. SEO also plays it’s role as traffic via SEO tends to be highly qualified and high-converting, so a strong SEO strategy and presence is essential for successful e-commerce businesses.

Typically anywhere above 3:1 (or 300%) is considered a healthy ROAS. However, this is highly relative to the products you sell. How you judge a high performing ROAS really does count on so many different factors such as your product margins and volume of sales. We’d work with you to determine what a strong ROAS needs to look like to ensure you’re making a healthy profit on each and every sale. Once we have determined what that ROAS is, we’d work towards exceeding it over time.

Larger budgets don’t always equal more success, but the higher the budget available, the more data we can gather within the Meta Ads platform, which does make optimisations that bit quicker. Generally though, we always advise an absolute minimum of £100 per day on Meta Ads – this is to allow the platform to generate enough data for us to make the right optimisation decisions.

We work with clients across the UK, US, Europe and beyond. With clear reporting, regular updates, and weekly calls, you’ll always feel supported… No matter where you’re based!

Costs vary by industry and competition, but Google PPC ads usually range from around £0.01 – £3 per click. We’ll help you set realistic budgets and ensure every pound is working hard.

Still got more questions? Get in touch, we’ll be happy to answer them for you.