Our services
Answer Engine Optimisation (AEO)
Turning conversations into clicks
Answer Engine Optimisation (AEO) improves how your website is discovered and understood by AI platforms such as ChatGPT, Gemini, and Google’s AI overviews. We optimise your site so your business appears for the conversations that matter most.
Citation eligibility is essential to becoming more visible across AI engines
Google AI Overviews, ChatGPT, Perplexity, and Claude answer a growing share of commercial queries directly, before the user ever clicks a blue link. The sites that get cited in those answers win the category. Citation eligibility depends on structured data, clear authorship, and machine-parseable entity signals.
Why AEO is so important, now
Increasing Traffic
With more people using the likes of ChatGPT, Gemini and AI Overviews, traditional search traffic is dropping rapidly. With the right AEO strategy, you can win back visibility and traffic.
Building Brand Authority
AI results are built on trust. The platforms will only surface results for highly authoritative websites which will help further build credibility and set you apart from competitors.
Outsmarting Competitors
Websites that get cited within AI platforms win the category. Early adoption will put you ahead of competitors still getting to grips with traditional SEO.
Future-Proofing
Adopting an AEO strategy now will ensure your brand remains discoverable in an ever-changing digital world. Lay the foundations today for your future growth.
Our AEO Process
Citation Eligibility & Audit
We start with a detailed audit to identify citation eligibility. This depends on structured data, clear authorship, and machine-parseable entity signals.
Query & Competitor Research
We analyse your competitors and identify the conversations and queries that represent the greatest growth opportunities.
AEO Strategy Development
Based on the research, we build a clear roadmap covering citation eligibility, technical optimisation, content development, and authority building.
Implementing an AEO Strategy
We optimise your website structure, content, and technical performance to improve visibility and performance.
Monitoring & Optimisation
AEO is ongoing. We track queries, traffic, and user behaviour to continually refine the strategy.
AEO Growth & Reporting
You receive clear reporting that shows progress, insights, and the impact AEO is having on your business growth.
Who we work with
Frequently asked questions
What is AEO?
AEO is Answer Engine Optimisation. Essentially, it’s the practice of optimising and brand and business to be more discoverable through AI platforms such as ChatGPT, Gemini, Claude and Google’s AI Overviews. AEO is an evolution of more traditional SEO, but specifically aimed at improving visibility within LLMs
How do we appear in AI search results?
To start appearing in AI search results, such as ChatGPT and Google’s AI Overviews, you need to improve your brands visibility in AI search and LLMs. This is done via a consistent AEO strategy with a clear focus on visibility and citation eligibility. With that in mind, it’s important to prioritise structured data, consistent branding, and authoritative content to stay ahead as AI search evolves.
Can SEO and AEO work together?
Yes, SEO and AEO absolutely work together. A thorough SEO strategy, such as the one we offer at Starlight, already incorporates many best practices aimed at improving AEO.
What's an LLM?
LLM stands for Large Language Model. It’s a type of AI (artificial intelligence) designed to understand, generate, and process human-like text by analysing datasets. They predict the next word in a sequence to create coherent content, summarise text, and they can also translate languages. In short, they are exceptionally powerful and are the building blocks of the likes of ChatGPT.
Still got more questions? Get in touch, we’ll be happy to answer them for you.