Our services
Amazon Ads
Turn browsers into buyers with Amazon Ads
If you’re an ecommerce business, Amazon should be part of your marketing mix. As the world’s largest marketplace, Amazon boasts high-intent buyers. Our advanced Amazon Ads strategies will ensure your brand dominates the market, dominates your competitors, and delivers high ROI. From Amazon store creation to Amazon Ads, we’ve got you covered.
Proven track record of success
Our founder was one of the first advertisers in the world to use Amazon Ads. He built an elite strategy from the ground up, and with a few tweaks and developments over the years, it remains a best-in-class approach to Amazon Ads. Over the years, he’s even presented his approach to leading, global, D2C brands at Amazon’s offices in London. If you want access to this knowledge and strategy, contact us today!
Campaign types within Amazon Ads
Sponsored Brands
Showcase your brand and products where users browse and search on Amazon with engaging ad formats, including image and video.
Sponsored Products
Sponsored Products can help promote products to shoppers actively searching with related keywords or viewing similar products on Amazon.
Sponsored Display
Reach, re-engage and convert customers across Amazon’s ecosystem using their past behaviours and interests. Sponsored Display ads offer fantastic targeting capabilities, including being able to target precise products you want to appear alongside.
Streaming TV
Powered by Amazon shopping & streaming signals, Streaming TV is a self-service ad solution that can help you connect with new customers to grow your brand even if you’re new to TV advertising.
Our approach to Amazon Ads
Dominate The Landscape
By using a combination of campaign types and ad formats, it’s possible to dominate the Amazon landscape by showing multiple ads at any one time for any given audience or keyword.
Dominate Relevant Search Terms
It’s important to have a thorough and targeted spread of keywords across your Amazon Ads campaigns to ensure you appear for all searches related to your brand and products.
Dominate Your Competitors
Competitors can be dominated through the smart and simultaneous use of multiple campaign types. Bid on competitors and ensure your ads appear on competitor product pages.
Cross-Sell
It’s likely you’ll have products that compliment each other. With Amazon Ads, it’s possible to create cross-sell opportunities by placing your own products alongside one another.
Defend Your Brand
Defend your brand through the use of keywords and by building an extensive product-defence strategy via Sponsored Display ads. If you don’t defend your brand, competitors will run riot.
Reporting
Amazon’s reporting suite is comprehensive but we’ll also create a bespoke KPI dashboard that you’ll have access to 24/7 so you can see your Amazon ROI in real-time.
Who we work with
Frequently asked questions
Can I advertise on Amazon if I don’t sell directly through Amazon FBA?
Yes, you don’t have to use FBA to advertise on Amazon. What’s more, Amazon Ads deliver fast visibility (your products can appear in search within hours), but consistent, profitable results usually come from ongoing optimisation over weeks or months as you test bids, keywords, and creatives.
Do Amazon Ads improve organic rankings?
Yes. running Amazon Sponsored Ads can indirectly boost your organic rankings. The more clicks and sales your product generates, the more Amazon’s algorithm recognises it as relevant, pushing it higher in organic search results.
What types of Amazon Ads can I run?
Amazon offers several formats: Sponsored Products (individual listings promoted in search results), Sponsored Brands (showcasing multiple products or your store), and Display Ads (banners across Amazon and partner sites). Each serves a different role in driving visibility and sales.
Can I run Amazon Ads without being a big brand?
Absolutely! Amazon Ads aren’t just for household names. Smaller sellers and niche brands often see fantastic results with targeted campaigns that focus on the right keywords and audiences.
How much does it cost to advertise on Amazon?
Costs vary depending on competition and targeting. On average, Amazon CPCs range from £0.10–£2.50, but we’ll help keep your campaigns cost-efficient through smart bidding and optimisation.
Are Amazon Sponsored Ads worth it?
Yes! Because they put your product in front of people actively searching to buy. Done right, they deliver a strong ROI and help you scale faster.
What’s the difference between Amazon Search Ads and Display Ads?
Amazon Search Ads show up when customers search for keywords related to your product. Amazon Display Ads appear as banners across Amazon and partner sites, helping you reach shoppers browsing or considering similar products.
What does “Sponsored” mean on Amazon?
When you see ‘Sponsored’ on Amazon, it means the brand has paid to promote that product in search results or on product pages. It’s Amazon’s way of highlighting paid ads, similar to Google Ads.
Still got more questions? Get in touch, we’ll be happy to answer them for you.