Our services
ChatGPT Ads
A new dawn with ChatGPT Ads
Whilst ChatGPT Ads are very much in their infancy, we predict the platform will evolve quickly. Fortunately, we’re actively on the front foot at Starlight as we’re already testing the platform. To get started with ChatGPT Ads, contact us today.
Targeting via keywords are, unsurprisingly, highly-contextual and conversational
ChatGPT ads currently appear alongside user conversations. It’s worth noting, ads are clearly separated from AI responses, conversations are not shared with advertisers, and answers remain independent of commercial influence.
Stepping into the future with Starlight
Availability
Currently ChatGPT Ads are only open to advertisers across selected countries, including the UK and US. As a result we are already testing and learning with some of our clients.
Targeting
ChatGPT Ads makes use of keywords based on the types of queries your ads will be most relevant to. Unsurprisingly, keywords are highly-contextual and conversational.
Ads
ChatGPT Ads contain a brand name, a headline and a short body description. In terms of their appearance, ChatGPT Ads are akin to early versions of Google text ads.
Optimisations
ChatGPT Ads rely heavily on manual optimisations within the platform. Our daily, weekly and monthly checks will ensure your campaigns keep performing to best of their abilities.
The Starlight Process
Onboarding
Here we gather as much insight and information as possible about your brand, your objectives and your vision for the future. This will enable us to start building a winning strategy.
Reviewing
We’ll assess your AI readiness, in terms of being able to run ChatGPT ads, plus reviewing what competitors are already doing.
Strategy
We write a full strategy, including the channels we will utilise, targeting, campaign structure, copy requirements and creative ideas.
Implementation
This is where the magic happens as we start to introduce our strategies and structures within ChatGPT Ads. Perhaps we’ll even be required to run more traditional Google Ads and Social.
Optimisations
Following the initial implementation of campaigns and strategies, we’ll begin the daily and weekly optimisation cycles to start improving performance immediately.
Reporting
Once everything is up and running, we’ll create a bespoke KPI dashboard that you’ll have access to 24/7. We think you’ll agree, our reporting is a game-changer.
Who we work with
Frequently asked questions
What do ChatGPT Ads look like?
ChatGPT Ads appear as clearly labeled, sponsored ads. They contain a brand name, a headline, a description, a call to action, and a logo. They are similar to early variations of Google text ads.
Who can advertise on ChatGPT?
Currently only US registered businesses can setup ChatGPT Ads accounts. Once setup, they can then invite agencies (regardless of where the agency is based) into their ad account. It’s unknown when ChatGPT will expand to allow advertisers from other countries onto the platform. We are keeping a very close eye on this though so we are ready to pounce for our clients outside the US.
When can UK businesses advertise on ChatGPT Ads?
This is currently unknown. At the moment only US based businesses can register for ChatGPT Ads. Once registered and on the platform, they can serve ads to users in the UK, but crucially, UK based businesses cannot yet register to use ChatGPT Ads. This will of course change soon!
How much do ChatGPT Ads cost?
ChatGPT recommends starting with a CPC bid of between $3.00-$5.00. Whilst they aren’t necessarily the cheapest clicks you’ll likely pay for, because the user is likely to be highly engaged with the content and query being answered, each click is likely to be of a high quality.
Still got more questions? Get in touch, we’ll be happy to answer them for you.