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LinkedIn Ads
B2B advertising through LinkedIn Ads
If you want to reach business professionals, there’s no better platform than LinkedIn Ads thanks to it’s detailed B2B targeting options.
LinkedIn advertising that delivers valuable leads into your sales pipeline
Looking to reach your ideal B2B clients? Our in-house LinkedIn Ads experts have helped businesses across the UK, US, and Europe scale their lead generation. Partner with Starlight to turn your professional network into a profitable pipeline.
Building the funnel with LinkedIn Ads
Brand Awareness
Amplify your message, service or product and reach more people across LinkedIn with brand awareness campaigns. With a vast network of users to target, awareness campaigns can spread your message, fast.
Consideration Campaigns
Testimonials are key to building trust at the consideration phase. Ultimately, businesses love to engage with highly trusted businesses. Promoting testimonials from happy clients is key for successful B2B advertising.
Website Conversions
Once your audience has been nurtured through the consideration phase, website conversion campaigns can be used to drive traffic direct to your site for leads and/or sales.
Lead Generation
Capture high-quality prospects without them ever leaving the platform. LinkedIn’s native lead generation forms sync directly with your CRM, instantly routing fresh leads straight to your sales team for immediate follow-up.
LinkedIn Ads fundamentals
Bids & Budgets
LinkedIn Ads allows for a variety of bid strategies, from manually controlling CPCs, CPMs and CPEs, to allowing LinkedIn to take more control and achieve the highest possible clicks and conversions within your budget.
Detailed Targeting
Targeting within LinkedIn is truly unique as it can be used to target job titles, seniority, years of experience, locations, age, industry, company names, and even decision-makers within the exact companies you are trying to reach.
Creatives
From images to videos, LinkedIn has a wide range of ad formats. It’s even possible to create Document ads to showcase industry reports, and Conversation ads to engage with your audience via their DMs.
Followers
Looking to boost your followers to aid with an organic strategy? LinkedIn Ads can be used to increase followers amongst your audiences. Your organic posts will then have more reach and engagement thereafter.
Events
Regularly organise events for a specific audience and type of business? LinkedIn Ads allows you to promote each and every event so you can reach the exact people you want on your attendees list.
Retargeting
Advertisers can retarget ads to users who’ve engaged with company profiles, organic posts, previous ads, and even those who’ve watched videos to a certain threshold (e.g. between 25% and 97% of the video), and much more!
Who we work with
Frequently asked questions
What are LinkedIn Ads?
LinkedIn Ads are ad placements across the LinkedIn network typically designed and created to target business professionals. They are primarily used by B2B companies (such as SaaS companies), but premium B2C companies can also achieve success via LinkedIn Ads due to the fact that LinkedIn naturally skews toward a higher-income demographic.
Can I target a specific list of companies with LinkedIn Ads?
Yes, LinkedIn Ads has a “matched audience” feature which allows you to upload a list of target companies. You can then serve ads exclusively to the individuals and decision-makers within those companies.
Can LinkedIn be synced with a CRM?
Yes, LinkedIn can be synced with many different CRM platforms such as Hubspot, Salesforce, Microsoft Dynamics 365, PiveDrive, and folk. These makes it easy for sales teams to immediately follow up with leads that are generated within the LinkedIn platform. Especially when testing LinkedIn’s in-platform lead forms via LinkedIn Ads.
How much do LinkedIn Ads cost?
Typically CPCs do tend to be higher on LinkedIn Ads, but the quality of data and leads is also higher, and the ROI can be very high. For instance, if you pay £10 for a click from a highly engaged CEO who is likely to buy, that click could be worth thousands (and even hundreds of thousands) in revenue.
What's a good starting budget for LinkedIn Ads?
We’d recommend a minimum of £1,500 to £3,000 per month to gather enough data for us to make the right optimisation decisions.
What ad formats can be used on LinkedIn Ads?
LinkedIn Ads has a wide variety of different ad formats, from image ads, to video ads, to carousels, to follower ads, to conversation ads and document ads. LinkedIn Ads also allows advertisers to use Lead Generation ads – these are in-platform lead forms designed to seamlessly capture leads without the user having to leave the platform.
Still got more questions? Get in touch, we’ll be happy to answer them for you.