Our services
Meta Ads
Meta Ads designed to drive a direct response
Meta Ads is the platform behind Facebook and Instagram advertising. Whilst these campaigns are fantastic at boosting brand awareness, they can, and should, also generate leads, sales and revenue at a high return. This is our bread and butter.
We're a trusted Meta Business Partner
Our team has managed Meta Ads campaigns for fast-growing e-commerce brands, B2B companies, and service-based businesses across the UK and beyond, so whatever your industry, we know how to deliver results. As a trusted Meta Business Partner we’ve earned our stripes and developed tried and tested best practices that deliver exceptional results.
Full funnel marketing with Meta Ads
Brand Awareness
Meta is a fantastic platform for placing your brand in front of a wide and varied audience, helping to generate awareness of brands, products and services.
Consideration Campaigns
By showcasing USPs, amplifying testimonials and reviews, and building trust, Meta Ads can be used to nurture leads and customers through the consideration phase of the marketing funnel.
Conversion Focused
Whilst upper and mid-funnel campaigns lay the foundations, a smart conversion-based strategy should deliver sales and leads at a healthy ROI.
Brand Loyalty
By segmenting past purchasers, it’s possible to turn customers into repeat buyers, helping to build valuable brand advocates.
Your path to Meta Ads success
Strategy & Planning
We take time to understand your business, goals and objectives, before building a detailed Meta Ads strategy. Whatever your budget, we can tailor a bespoke strategy just for you.
Targeting
Meta’s targeting is extremely powerful, allowing advertisers to hone in on the exact audience they want to reach. We’ll build the right targeting into every step of the funnel, to maximise performance.
Creatives
Creative assets have never been more important. With so many advertisers vying for the same persons attention, it’s vital to cut through the noise and ensure your creatives are thumb-stoppingly good.
Development & Testing
We interrogate every layer of a Meta Ads account ensuring continual development and testing of campaigns, audiences and assets to refine our approach and keep moving performance forwards.
Optimisations
Daily, weekly and monthly optimisations keep your campaigns on the upward trajectory. Thanks to our detailed and thorough internal processes, a day never passes without us analysing performance.
Reporting & Insights
Our reporting suite is second-to-none. Not only do we provide real-time KPI dashboards for you to peruse, we also provide detailed creative-level reporting so you can see exactly what message resonates best with each audience.
Who we work with
Frequently asked questions
What are Meta Ads?
Meta Ads are paid-for advertising placements that feature across Meta’s various platforms, such as Facebook, Instagram, Messenger and the Meta Audience Network. Meta Ads help advertisers showcase products and services to a targeted audience. Meta Ads rely on strong creative assets, such as images, videos and carousels. Meta Ads can be used for full funnel marketing, from top of the funnel brand awareness, all the way through to bottom of the funnel conversion campaigns.
Why partner with a Meta Ads agency?
We’re a trusted Meta Business Partner which means you’ll be putting your ad campaigns in the right hands when partnering with Starlight. We’ve developed tried and tested best practices that deliver performance and results for our clients. From strategy and planning to implementation, optimisations and reporting, our approach to Meta Ads has stood the test of time and continues to reward our clients with high ROI’s.
What's a reasonable budget for Meta Ads?
Larger budgets don’t always equal more success, but the higher the budget available, the more data we can gather within the Meta Ads platform, which does make optimisations that bit quicker. Generally though, we always advise an absolute minimum of £100 per day on Meta Ads – this is to allow the platform to generate enough data for us to make the right optimisation decisions.
What are the benefits of Meta Ads?
Meta Ads allows advertisers to build brand awareness, drive leads and sales, and increase customer loyalty. With a sophisticated Meta Ads strategy, it’s possible to scale campaigns efficiently whilst reaching a vast and varied audience. Thanks to Meta’s deep and granular targeting, it’s possible to reach the exact customers you are looking for.
Still got more questions? Get in touch, we’ll be happy to answer them for you.