Pay Per Click (PPC)

It depends: if you have an existing Google Ads account with campaigns already enabled and gathering solid amounts of data every day, there’s likely going to be a lot of quick wins we can implement to start driving better performance very quickly. We work with clients where we have seen instant results by making smart decisions and clever changes which dramatically improves results within a couple of days. On the flip side though, if you are a less established advertiser, or you’ve never advertised before, it can take anywhere between 1 – 3 months to start seeing real improvements in performance. This is because PPC is more complex than ever before, and it requires a high level of detail and precision to get the results you need. As a PPC agency, we need time to understand what campaigns/keywords/audiences/ads are working well, and then we optimise based on the data we collect from the PPC campaigns themselves. This is a process, but if given enough time and investment, it’s one that can be very rewarding and lucrative.

Often referred to as SEM, or Search Engine Marketing, both marketing disciplines are centred around optimising results for search engines. SEO (or Search Engine Optimisation) is the practice of optimising a website to appear as high as possible in the organic listings on the search results page, whilst PPC (or Pay Per Click) is the practice of bidding against keywords and audiences to appear in the sponsored ads results on the search results page. These sponsored ad results appear above the organic listings, so they are often used to ensure companies have a strong visibility on search engines such as Google and Bing.

Working with a dedicated PPC specialist means you get more from your campaigns with less stress. From reducing wasted Google Ads spend to uncovering new PPC optimisation opportunities, the right PPC management services help you scale faster, improve ROI, and free up your time to focus on managing your team, impressing your boss or running the business.

Most of the heavy-duty PPC marketing tools (like SEMrush, SpyFu, Optmyzr, or Google Looker Studio) are included in our PPC advertising management packages. That means you don’t have to pay for expensive subscriptions yourself, we use the tools for you to cut wasted spend and maximise results.

The big ones are Google Ads and Microsoft Advertising (Bing Ads), but many businesses also see great results from paid social ads on LinkedIn, Meta, and TikTok. The right mix depends on your audience, budget, and goals…which is exactly what our PPC management services can help you figure out.

We work with clients across the UK, US, Europe and beyond. With clear reporting, regular updates, and weekly calls, you’ll always feel supported… No matter where you’re based!

Costs vary by industry and competition, but Google PPC ads usually range from around £0.01 – £3 per click. We’ll help you set realistic budgets and ensure every pound is working hard.

PPC management is the process of planning, running, and optimising your ad campaigns on platforms like Google Ads and Microsoft Bing Ads. It ensures your budget is spent efficiently to drive measurable results.

Yes! With the right strategy, pay per click advertising agency support helps cut wasted spend, improve targeting, and scale campaigns profitably. Our PPC services packages include everything from keyword research and bid management to ongoing PPC optimisation and clear reporting.

PPC advertising (such as Google PPC management services) captures people actively searching for your product. Paid social ads on platforms like Facebook, Instagram, and TikTok create awareness and demand by putting your brand in front of new audiences. The best results come when you use both together.