Search Engine Optimisation (SEO)

AEO is Answer Engine Optimisation. Essentially, it’s the practice of optimising and brand and business to be more discoverable through AI platforms such as ChatGPT, Gemini, Claude and Google’s AI Overviews. AEO is an evolution of more traditional SEO, but specifically aimed at improving visibility within LLMs

Yes! Increasingly we are being asked more and more about AI and how to start appearing in AI results. Our stance is simple: a smart SEO strategy will, by default, optimise for AI engines, but there are certain strategies that are wholly bespoke for AI. Without giving too much of the magic away, these strategies include things like optimising your reviews and responses to reviews, optimising your FAQs on your site, and adopting an “answer-first” strategy. To find out more, enquire today!

We have expertise in all the tools available on the market, such as SEMRush, Ahrefs, Moz, Screaming Frog amongst others. Generally these tools all allow you to do very similar things, but we always ensure we pick the right tools for each and every client, on an individual client basis.

It really depends on how established your website already is within search engines like Google. If you have already had active SEO management from an SEO agency or an in-house team, then in theory there should be a decent baseline for us to start from, which means results generally could come quicker (we’d still say allow 3-6 months though as a minimum).

If you are starting from scratch, then you’re really looking at 6-12 months to start seeing decent gains in organic rankings and traffic.

Yes, SEO has to be viewed as a long-term investment into the business. Whilst PPC can bring instant rewards and results (because you can build a PPC campaign and go live within a matter of hours/days which means you can start appearing at the top of Google very quickly), SEO is a long-term strategy to ensure your brand/website/business starts appearing high up on the first page of Google’s results amongst the organic listings for all of your key terms you wish to appear for.

Often referred to as SEM, or Search Engine Marketing, both marketing disciplines are centred around optimising results for search engines. SEO (or Search Engine Optimisation) is the practice of optimising a website to appear as high as possible in the organic listings on the search results page, whilst PPC (or Pay Per Click) is the practice of bidding against keywords and audiences to appear in the sponsored ads results on the search results page. These sponsored ad results appear above the organic listings, so they are often used to ensure companies have a strong visibility on search engines such as Google and Bing.