Scaling leads and bookings for pregnancy retreat
mom’z offer bespoke retreats for expectant mothers across Europe, with locations in Barcelona, Lisbon and Somerset. Their retreats are designed to nurture and empower the next generation of mothers, allowing them to reconnect with themselves, gain confidence, and prepare emotionally for the path ahead. mom’z came to us at the very beginning of their digital journey when they were struggling to establish themselves online. Brand awareness was low, bookings were sluggish, and costs were high. They had a clear objective of expanding their awareness into the right markets, targeting pregnant women and partners, whilst generating a steady stream of leads and bookings at lower CPAs.
Building the right strategy, for the right audience
As a team, we recommended two main channels – Google Ads and Meta Ads. It was clear that there was an audience across Facebook and Instagram, and thanks to the many audience segments that lend themselves nicely to expectant mothers, Meta Ads became our primary channel for building that much needed awareness, peaking interesting, nurturing user journeys, and driving leads and bookings. Meanwhile, Google Ads was used to sweep up low hanging fruit, such as users searching for ‘solo babymoons’, ‘pregnancy retreats’, ‘wellness activities whilst pregnant’, and of course branded searches which were starting to increase thanks to our top of funnel, awareness driving, campaigns across Meta Ads.
Overall, the campaigns have been hugely successful, with significant increases in awareness, leads and bookings, whilst we slashed the CPA by 80%.
When we started working with them, mom’z only offered one retreat per quarter, now though, thanks to their substantial growth, they have, on average, one retreat per month.