SEO Success for Contechs
Our primary goal for Contechs was to generate high quality, converting traffic by ranking higher in search engines for all relevant keywords. To achieve this, we set out a 5 point plan, encompassing keyword research and optmisation, technical optimisation, onsite optimisations, building and developing a content strategy unique to the brand, and offsite optimisation.
Our Approach for Contechs
Upon auditing the website, we identified there were significant issues with indexing and crawlability, the site speed was reasonably slow, there were canonical links, 404 errors and broken links. They also didn’t have any regular blog content or articles going onto the site. They were also lacking offsite content from high authority, high quality sites.
“The team demonstrated exceptional knowledge and developed a market-leading strategy. We quickly saw the result of their work with increases in traffic and rankings.”
Content is Still King
Whilst the technical clean up was handled largely in the first month, we then set about developing an in-depth content strategy using our Hero, Hub, Hygiene approach:
- Hero content is designed to boost your brand, elevating your awareness by generating large volumes of traffic and links
- Hub content engages with your audience
- Hygiene content increases your search visibility. This is content that drives action and discover, fulfilling search queries