Increasing leads and followers for Copper.co
Copper.co, a dominant player for digital asset infrastructure, gave us two main tasks: 1) increase qualified leads, and 2) increase follower numbers for their LinkedIn account.
To achieve the growth they were looking for, we launched full-funnel LinkedIn activity, and due to the dual-objective of increasing leads and followers, we decided a smart move was to split campaigns by objective.
We therefore launched campaigns aimed at growing followers, campaigns aimed at increasing brand awareness and nurturing both sets of audiences, and campaigns dedicated to driving a higher volume of high quality leads.
We targeted campaigns across the UK, USA, APAC and EU, reaching new audiences whilst sweeping up a lot of returning users via dedicated retargeting campaigns, using bespoke, objective-based copy.
This was an entirely new approach to anything they had done in the past, and by structuring their campaigns in this way, including creating new copy, using fresh assets and honing in on the perfect audience, we were able to grow followers quarter on quarter by 337% and increase leads by 500%. This also saw a 53% decrease in Cost per Follower (CPF), and a 65% decrease in Cost per Lead (CPL).