Driving leads for an innovative tech company
London Dynamics helps brands harness the power of 3D and AR to meet the growing expectations of shoppers for more engaging online experiences.
The objective for this client is to target C-Suite level executives within chosen industries the client has prioritised. They want to generate at least 40 leads per month across the UK, North America (incl. CA), the Middle East, Europe and Australasia.
To do this, we have built PPC and LinkedIn Ads campaigns, split by country. The PPC campaigns are targeted to the most relevant keywords, including brand keywords, competitor keywords and highly relevant generic keywords.
The LinkedIn Ads campaigns have a heavy focus on direct response, and are built using a combination of prospecting audiences, website retargeting audiences, page retargeting audiences, custom lists, similar audiences and ad engagement audiences. We are testing a combination of video assets and single image assets, with video performing best.
So far, the campaigns have been performing very well, with us generating 20% more leads vs target. The CPL is also below target and the leads are of a very high quality.