Best-in-class Amazon Ads strategy to drive growth
Nursem wanted to increase sales and ROAS across Google Ads and Amazon Ads. They had struggled to scale sales at a high ROAS, typically achieving around a 200% ROAS. Their aim was to get the ROAS to above 300%.
We optimised the Google Ads account end-to-end, from top-level settings to individual ad copy, ensuring all Google Performance Max asset slots were utilised. Performance Max campaigns were also restructured to maximise sales across key product categories, previously limited by impression share. Campaigns were grouped into Product Types, enabling tailored bid strategies and budgets for each category, improving efficiency and scaling product exposure.
Amazon Ads campaigns were rebuilt from the ground up using our best-in-class structure and strategy to dominate the auctions, dominate the search terms and dominate competitors. Overall, results have been fantastic, with sales increasing by 85% over a 12 month period (2,000 sales to 3,700 sales), whilst ROAS is at 400%, which is exceeding the targeted 300%.
If you’d like to grow your sales via Amazon Ads, feel free to contact us today. We can walk you through our tried and tested Amazon Ads strategy. Additionally, it’s worth noting, our founder, Steven, was one of the first advertisers in the world to use Amazon Ads. He built the strategy from the ground up, and with a few tweaks and developments, it remains a best-in-class approach to Amazon Ads. Steven has presented his approach to leading, global, D2C brands at the Amazon offices in London. Contact us today to learn more and understand how we can deliver best-in-class performance for you.