Generating leads for an international law firm
Simmons & Simmons, an international law firm based in the UK but serving Europe, Asia, the Middle East and the US, had recently productised elements of their business to sell additional services to other businesses around the globe. They therefore needed a marketing strategy to generate leads they could then sell to.
We proposed a strategy of PPC, LinkedIn Ads and Dianomi Ads. The objective via PPC was to target highly relevant users searching for terms related to the service they were selling, whilst LinkedIn Ads had a multi-tiered approach as we created Branding campaigns to generate awareness amongst a core audience, Traffic campaigns to drive a high volume of clicks to the website at low CPCs and Direct Response campaigns to drive bottom of the funnel leads.
Finally, Dianomi was used to tap into the core audience whilst they were browsing relevant news content on the internet.
Overall, the campaigns have been a huge success, with us generating over 200 qualified leads per month at a CPA that is £650 below target. We also saw a 150% increase in the amount of LinkedIn Followers they had – these are all highly relevant users that are now engaging with their brand organically, adding further value beyond our campaigns.